Reels are video sales, very similar to a live sale, but without the pressure of internet connectivity issues! I usually add several collections each month to the "Flash Sales", and the "Special Showings" sections.
Flash Sales are items that I offer as I am called, Special Showings are how I honor requests. For example, if someone would like to choose a crystal in a certain price range or of a specific type, I offer a collection for them to choose from, and then the rest are made available in the shop under this heading. Special Showing collections are made available as have time, so patience is a virtue! But they are well worth the wait.